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And Grounded Theory was inductive, as opposed to much of the deductive work, but wasn't naive inductivism.

No, what they said was, we are going to link data analysis with theory. But Grounded Theory was revolutionary because it didn't say, we are going to do theory, or we are going to do data analysis. Discussions were going on about how to do research top down or bottom up, and there were discussions going on about theoretical imagination versus rigorous methodologies. Especially in American sociology, it was more about deduction, about grand theories that were applied. Why, why was this so revolutionary? Well, in the 1960s, there was another view of science pretty dominant. So, therefore, Grounded Theory is extremely popular nowadays. And therefore, new qualitative researches that, the touch upon qualitative analysis started with this software and then ended up with doing or reading about Grounded Theory. Key concepts from Grounded Theory, key rules in Grounded Theory, were pretty easily transposed to software. Software developers found out that Grounded Theory was ideal to translate into software tools. And lastly, the last 20 years have become really popular due to software. And was highly detailed, so it would help you in giving rules, how to go about in your research, and to help you in taking small steps to your interpretation and still grounded to data. Second reason why it is so popular is because, it was one of the first books in which the complete book was about a certain specific methodology. Several key concepts in Grounding Theory, several key elements in Grounding Theory were really revolutionary, new, and triggered the sociological imagination of many researchers. Why it's so popular is because of its influential key concepts. Why is that? Why is Grounded Theory so immensely popular? Well, probably because it's often mis-cited, but that's a bit of a false argument. And it has become really, really popular throughout the qualitative analysis landscape. Discovery of Grounded Theory was written by Glaser and Strauss in 1967. The most cited work in qualitative analysis definitely is The Discovery of Grounded Theory.